28th SEA Games Live Broadcast Daily on Astro Arena Channel 801-802 [6th- 16th June 2015]

 28TH SEA GAMES 16 HOURS LIVE BROADCAST DAILY, ONLY ON ASTRO ARENA

Malaysian sports fans can look forward to comprehensive coverage of the 28th SEA Games with 16 hours of live broadcast daily on Astro Arena’s ‘Watch, Listen and Read’ platforms. Astro Arena, Malaysia’s first local sports channel, will start airing the pre-games events from 28th May on Channel 801, and in HD on Channel 802. During the games from 6th to 16th June, Astro Arena’s 180-strong production team will be in Singapore, working around-the-clock to deliver extensive live coverage for Malaysian sports fans.

Strategic partnership between Astro Arena and OCM [2015 - 2020]

Astro’s Head of Sports, Lee Choong Khay, said “Astro Arena is pumped up and ready to deliver the best ever coverage of SEA Games to all Malaysians. Astro Arena channel will be available to Astro and NJOI customers. Even non-Astro customers can access Astro Arena on Astro on the Go after registering.”

“All of us at Astro Arena are inspired by our sporting heroes who give their best to bring glory to Malaysia. We applaud their dedication and are doing our part as a media company to ensure their achievements on the sporting arena get the bigger audience they truly deserved. Astro Arena is embarking on #ayuhmalaysiaku campaign, calling for all Malaysians to show their support for our champions. So do include #ayuhmalaysiaku in your posts and tweets!”

On the Listen and Read platform, Arena Radio will be providing online radio coverage while stadiumastro.com portal will be the source of news and information on the 28th SEA Games.

Renewal of Strategic Partnership between Astro Arena and OCM 

Astro Arena has also renewed its strategic partnership with the Olympic Council of Malaysia (OCM) to provide media coverage for national sports associations affiliated to the council for another 5 years from 2015 to 2020. The renewal of the strategic partnership was announced today, and it was witness by Minister of Youth and Sports, Khairy Jamaluddin.

Khairy Jamaluddin said, “The Ministry of Youth and Sports applaud the cooperation between Astro Arena and OCM to raise awareness for our local sports. The wide coverage of the 28th SEA Games on multiple platforms is commendable and I ask all Malaysians not to miss the opportunity to catch our athletes in action and to cheer for them. I am encouraged to see this collaboration reigniting passion for local sports, be it football, sepaktakraw, badminton and hockey. I hope the next five years will result in more positive developments. We owe it to our talented sportsmen and sportswomen to give them the foundation to succeed.”

President of the Malaysian Olympic Council, Tunku Tan Sri Imran Tuanku Ja’afar, said “The strategic partnership between OCM and Astro Arena has worked well because both parties are deeply passionate about sports and share the desire to see our athletes achieve greatness in sporting arenas. With the solid foundation laid in the first five years, we look forward to further advance our common goals of giving talented Malaysians the platform to shine. Many local sports have benefitted from the larger audience brought about by the coverage provided by Astro Arena.”

Lee of Astro said, “Since Astro Arena was launched in 2010, we have worked closely with OCM to increase the coverage of local sports. We are pleased to share that over 17,000 hours of local sports content have been produced since then, raising the profile of many local sports. It has also paved the way for Astro to work hand-in-hand with NSAs to propel local sports to the next level. It is truly heartening to see the successful inaugural season of SepakTakraw League, which was launched last November. The first amateur sepaktakraw league is made possible by the partnership between Persatuan SepakTakraw Malaysia and Asia Sports Venture, Astro’s sepaktakraw arm.”

Be sure to catch the most comprehensive coverage of the 28th SEA Games on Astro Arena channel, NJOI and Astro on the Go. To subscribe to Astro and NJOI, please visit www.astro.com.my or call 03-9543 3838. For more information on Astro on the Go, please visit www.astroonthego.com.